Partner with ZWIM

A coach and Cameron Main of the Bianchi Pro Triathlon Team reading his Propulsive Watts on the ZWIM app after a session

Partner with ZWIM

Follower count isn't the test.

Belief is, and whether people move when you talk about training. Athletes, coaches, clubs, creators, publishers, brands, race organisers. One door for all of you, and it takes about 3 minutes.

Apply to partner We read every one. We reply when there's a fit.

Where we are

Batch 1 has sold out. There is nothing to hand out yet.

Pre-orders opened on 20 August. Batch 1 sold out and ships on 30 November. Batch 2 ships on 15 December. So a partnership that starts today starts with a conversation and a tracked link. The box comes later, and we would rather tell you that here than on a call.

20,000athletes trained on our first trainer, the ZEN8. 427 published reviews at 4.6.
30 NovBatch 1 ships. Sold out. Batch 2 follows on 15 December.
1 formfor every kind of partner. Tell us which door you're at and we route you.

Five doors

Which one is yours?

Same form for all five. One question sorts you. Everything after that is about you, not us.

01 · Athletes and creators

You race age-group. The swim is the leg your week never lets you repeat. People listen when you talk about training.

We don't pay per video. We pay on what your content sells, and we pay well for it: a commission on every trainer bought through your link, above what this category pays, for as long as the content keeps working. The people who buy through you get a longer first membership. Creators whose content sells hardest can also earn a share of what we spend putting it in front of more people. No discount codes and tracked links only, so nobody intercepts what you earned.

Apply as an athlete or creator
Miguel Hidalgo watching his Propulsive Watts on the ZWIM app between sets

02 · Coaches, clubs and squads

You see the same swim problem every season, in 10 athletes or 100.

The coaching side of ZWIM gets built with coaches: which workouts land, how the numbers should read, where a ZWIM session sits between your pool sessions. Coaches get their own terms. Tell us about your squad.

Apply as a coach or club

03 · Media and publishers

First looks now. Hands-on reviews when the batches land.

A standing commission on the hardware, tracked links and vanity URLs, and you hear first when a ship date moves. Review units follow the batches, so tell us your gift-guide dates early. Units are limited.

Apply as a publisher

04 · Brands

Wetsuits, goggles, nutrition, apparel, tech. If your customer is our customer, there's a joint story.

Co-created content, a launch told to both lists, and the question of what a partner brand could look like inside the ZWIM game. Bring the idea. We'll bring the athletes who tested it.

Apply as a brand

05 · Events, federations and race organisers

Expos, race weeks, club nights, national programmes.

We show up where people are nervous about the swim, which is every start line. Tell us the date, the crowd, and what you'd want us to bring. We say yes to fewer, better ones.

Apply with an event

What we weigh

Five things. None of them is a number under your profile picture.

Who listens to you

Age-group triathletes, squarely, or people one step away: swimmers, open-water regulars, a general fitness crowd that includes them.

Whether you turn up in person

A club you're in. A squad you run. Athletes you coach. Someone who trains 12 people every week reaches more swimmers than most feeds do.

Whether you're our person

A job, a family, a race calendar, and a swim you'd like to repeat more than your week allows. If that reads like you, you already understand the product.

Whether you'd say it out loud

What works and what doesn't. A partner who only says nice things is an ad, and people can tell. We ask in the form whether you'd criticise us publicly. The right answer is yes.

Whether you want it to sell

A fee per post buys a post. A commission buys someone who wants the thing to work, and who will still be talking about it in March. We pay on results, we pay well, and the best content earns for as long as it keeps selling. If you'd rather be paid per video, we're the wrong brand.

A coach with 12 athletes beats a feed with 12,000, because coaching compounds every season and a post happens once.

How it works

Three minutes from you. Then the rest is on us.

  1. 01

    Fill in the form

    19 questions, about 3 minutes. Where you're based, who you reach, how often you swim, what's holding your swim back, and what you'd want out of this.

  2. 02

    We read every one

    Two people read it, no script. We reply when there's a fit. If you don't hear from us, it isn't a fit right now, and the form stays open.

  3. 03

    A call, then terms in writing

    What you get, what we ask, how the link works, how you're paid. Nothing is agreed on this page. Everything is agreed before you share a single link.

  4. 04

    Units follow the batches

    Partners hear first when a ship date moves. Where a partnership needs a trainer in your hands, we settle that in the conversation, against a batch that exists.

ZWIM founders Victor Jarland and Charlotte Pegg with the ZWIM Smart Trainer

Why we built this door

"I don't care if someone has 200 followers or 2 million. I care about working with people who believe in what we're doing, who we can actually help, and who can sell it."

Victor JarlandCo-founder, ZWIM. Age-group triathlete. Never swam as a kid.

Apply

The form. About 3 minutes.

Answer as yourself and skip the media kit. The free-text answers are the ones we read twice.

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Open the form in a new tab

Questions

Asked before you ask.

What is ZWIM?

ZWIM is Connected Swim Training: a way to train the underwater part of your stroke on land, between pool days. You lie on the ZWIM Bench 2.0, take your stroke against Propulsion Bands, and two ZWIM Smart Paddles read force, direction, hand speed and left against right. The number they produce, Propulsive Watts, drives the game and the workouts in the app.

Do I need a big following to partner with ZWIM?

No. We weigh who listens to you, whether you turn up in person, whether you're our kind of athlete, and whether you'd criticise us publicly. A coach with a small squad outscores a large feed.

Do partners get a free ZWIM Smart Trainer?

Not automatically, and not from this page. We are pre-launch and every unit in the first batches is spoken for. Where a partnership needs a trainer in your hands, we agree it in the conversation, against a batch that exists.

How does the commission work?

Commission is paid on the ZWIM Smart Trainer, through a tracked link or vanity URL that is yours. No discount codes, because codes leak to coupon sites within days and take what you earned. The rate and the terms go in writing before you share anything.

Do you pay per post or per video?

No. We pay on what your content sells: a commission on every trainer bought through your link, above what this category pays, for as long as the content keeps working. Creators whose content sells hardest can also earn a share of what we spend putting it in front of more people. The rate goes in writing before you post anything.

When will I hear back?

We read every application. We reply when there's a fit. If you don't hear from us, it isn't a fit right now. The form stays open and you can apply again when something changes.

I'm not a triathlete. Can I still apply?

Yes. About a third of the people who buy ZWIM are not triathletes: swimmers, open-water regulars, general fitness, parents of young athletes. If the swim is the thing you'd like to train more often, you're in the room.

I run a race, an expo or a club night. Same form?

Same form. Pick the answer that describes you and put the date, the location and the crowd in the last question. We say yes to fewer, better events, and we plan them months out.

One door

If you've read this far, you're probably our person.

Three minutes and honest answers, and we take it from there.

Apply to partner Explore ZWIM