A triathlete training on the ZWIM Smart Trainer with the game live on screen
The ZWIM experience

"suddenly, it's fun. swimming."

Laura Madsen · Pro triathlete

Swim a loop your way, follow a workout, or chase a challenge. Every mode runs on your stroke and nothing else. Adjust your stroke in real time, dive into analytics after, and become stronger in the water.

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THE SWIM SESSION THAT STARTS AT YOUR FRONT DOOR

JUST OPEN ZWIM. YOUR SESSION IS WAITING.

No drive. No parking. No opening hours. The gap between deciding to swim and actually swimming is about ninety seconds.

Your numbers, already there Your own zwim dashboard The home screen knows where you left off. Streak, best watts, last session.
The three modes

VARIED SESSIONS TO MATCH YOUR NEEDS.

Three modes, one ZWIM Smart Trainer. Every one of them runs on your stroke, and every one of them records the same numbers.

01 Free ZWIM

Swim it your way

Drop into Pora Pora and take a loop — 400m, 750m or 1900m today, with more being added. You never swim an empty world. Explore the scenery, meet your fellow ZWIMMERS, get live feedback on your stroke. No structure, no plan, just ZWIM.

400m750m1900mMore loops comingPace swimmers on the loop
02 ZWIM Workouts

Structured workouts designed by elite coaches

Warm up, main set, cool down, built on distance and effort. Pick the time you have or the goal you're chasing, and let the app guide you.

Distance and effortPick your time50+ sessions
03 Challenges

Put the work to the test

Challenges get progressively harder as you clear them. Each one earns XP, rewards and achievements that stay on your profile.

Tried before launch

THE PEOPLE WHO SWIM FOR A LIVING DID NOT WANT TO GIVE IT BACK

We handed the ZWIM Experience to the pro triathletes. We fought to get it back.
Thousands of age-group triathletes, pros and their coaches are lining up to ZWIM. Join them now.

Four clips · sound on to listen
It played a key role in helping me break the Ironman British record. Kieran Lindars Pro triathlete · ZWIM Head Coach · ZWIM shareholder 01
Suddenly it's fun swimming. Laura Madsen Pro triathlete 02
Can you deliver this to my door now? I can't stop thinking about it! Finn Grosse-Freese Pro triathlete 03
For me it's all about being able to show up switched on and activated. Cameron Main Pro triathlete 04
Live in every mode

The same numbers, whichever you pick

Free ZWIM, a workout or a challenge — the data stays the same. It is on screen while you swim, and saved when you stop.

Propulsive Watts Power and efficiency in one score. Swimming's answer to FTP.
Efficiency How much effort went into moving vs. how much was wasted.
Stroke rate Strokes per minute, as you swim.
In-game speed How fast you are moving through the world.
Distance How far you have gone in this session.
Left / right balance How evenly the work is shared between arms.
ZWIM Workouts

PICK YOUR POISON

Every workout shows its shape before you start it. How long, how hard, and what it is for. Tap one to see the whole session.

The session
Warm-up · 100m · Cruise
4 × 75m · Steady20s rest
Cool-down · 50m · Cruise
When · Before the pool, or before the day starts. Feels like · A prime, not a session. In and out. For · Any level.
The session
Warm-up · 200m · Cruise
10 × 100m · Hard35s rest
Cool-down · 100m · Cruise
When · Your main swim session of the week. Feels like · Ten strong efforts, one level, held. For · Olympic and 70.3.
The session
Warm-up · 200m · Cruise
8 × 25m · Sprint45s rest
Cool-down · 100m · Cruise
When · When you want to go all out. Feels like · Eight maximal efforts with full recovery. For · Sprint and Olympic.
The session
Warm-up · 200m · Cruise
1 × 1000m · Steady
Cool-down · 100m · Cruise
When · The long one, when you have the time. Feels like · Smooth and repetitive. Boring on purpose. For · 70.3 and Ironman.
Effort levels
CruiseSteadyTempoHardSprint
50+ workouts and growing
The live game

Your ZWIM Stroke is the game controller

You're swimming a loop through Pora Pora. A world with a route, a finish, and other swimmers on it. Your pull with the ZWIM Smart Paddles is the only input. Pull harder, and more efficiently, and you surge past them. Ease off and you settle. Stop and everything waits.

Every metre on screen is one you produced.

Why a game

WE BUILT THE WHOLE VIRTUAL WORLD THAT MAKES YOUR ZWIM HABIT STICK

Nobody needs convincing that doing more swimming would help. The gap has never been knowledge, it's been turning up on a Thursday when the bike looks more appealing. So we built the turning up part first.

  • YOU'LL OPEN IT BECAUSE THERE'S A SESSION WAITING Not twenty minutes to fill and a vague plan. A workout with a shape, or a challenge with a score.
  • YOU'LL KEEP ZWIMMING BECAUSE YOU CHASE THE PROGRESS Propulsive Watts, live. You find out it is working while you are working.
  • YOU'LL BE CONSISTENT BECAUSE ZWIM FITS INTO YOUR WEEK No drive. No parking. No timetable. Bench out, paddles on, pulling in three minutes.
  • YOU'LL EXPLORE, not just train You are swimming a virtual loop in Pora Pora, with a route to follow and somewhere to get to.
  • YOU'LL ZWIM NOT TO BREAK THE STREAK XP, levels, achievements. Turning up is worth something on its own.
  • YOU'LL FEEL IT IN THE WATER No hunting for a stroke that was there last week. You push off and the catch is already there.
Progress

FEEL BETTER IN THE WATER IN just A FEW WEEKS

Live numbers while you swim, a summary when you stop, and a trend across the weeks. Then a pool session that starts with a smooth confident stroke that makes the pace feel almost effortless.

Everything on screen, live

Propulsive Watts, stroke rate, in-game speed, distance and left/right balance, all updating as you swim. Change something in the catch and watch it respond.

For the athletes who want it Force through the stroke, left and right balance, and your full session detail sit one tap away. Proof of depth, not the front door.
XP and levels Every session earns XP. Your level climbs as the work stacks up behind you.
Achievements and rewards Clear a challenge, hit a milestone, unlock the achievement. They stay on your profile.
Leaderboards See where you sit against other ZWIM swimmers on the same challenge.
The ZWIM community

You are not doing this on your own

Triathletes and coaches in one place — posting sessions, asking the awkward questions and helping each other with the discipline they find hardest. Your feed sits alongside theirs.

The feed Sessions land in the feed as they happen — yours next to everyone else’s, with the numbers attached.
Coaches in the room Coaches who work with triathletes, answering questions and sharing what they see working.
The Founding 100 The first hundred numbered trainers. This is where the community starts, and you can be in it.
The community starts with the Founding 100 and grows as trainers ship
A triathlete pulling off a wetsuit after the swim leg
What the work is for

THE SWIM STOPS BEING THE PART YOU "JUST SURVIVE"

The sessions give the work a job. The game makes it worth starting. The feedback shows that it counted. You turn up to the water, training or racing, switched on and confident that you own the swim.